Future-focused design for the greater good.
Branding
Web
Mobile
App
Strategic Brand Evolution for Zip
A UX/UI Designer's Perspective. Collaborating closely with Zip, I embarked on a journey to redefine their digital brand identity, aligning it with their ambitious growth trajectory. Leveraging my 20 years of UX/UI design experience, I crafted a comprehensive style guide and logo that captured the essence of the brand while providing a flexible framework for future expansion. The project encompassed a deep dive into iconography, typography, color theory, photography guidelines, and user interface design, ensuring a cohesive and impactful brand experience across Zip's diverse range of products and services.