Future-focused design for the greater good.
CREATIVE DIRECTION
BRAND INTEGRATION
HOOQ is a OTT app, you can stream and download thousands of movies and TV series from your phone, laptop or tablet launched in Asia.
Press Reviews
Times of India
The Register UK
PhilStar
Tech in Asia
Project Background
As Internet connected device ownership continues to soar, especially in the Asia-Pacific region, major telecommunication businesses have begun the aggressive marketing of streaming video on demand (SVOD). Also known as Over-the top (OTT) services our team launched its own service in the emerging Asian markets of Indonesia, India, Thailand and the Philippines, in partnership with Warner Brothers and Sony Pictures.
The Solution
The project team consisted of in house designers, external marketing agency and developemtn house Digtial Garden. The new hooq.tv website and platform to ensure that the site would attract high levels of traffic and result in users subscribing to the service and downloading the Hooq.tv app to their devices to view movies and TV programs directly on their devices.
The site was designed with highly visual content with striking images from well-know movies and shows to engaged potential customers and encourage them to sign up. For those not in countries where the service was available, the offer of subscribing for updates was made to capture prospect details for future marketing and alerts.
Results
The site was launched in January 2015 but already the feedback from consumer feedback has been very positive. The site looks and feels fresh, contemporary in design and appeals to the target audiences in Asia Pacific. Streaming Video on Demand (SVOD) is seeing massive growth in the southern hemisphere and Singtel is well positioned in the market to take advantage of this growth.